About Us

 

Humaginarium is a for-profit LLC incubating at the Polsky Center for Entrepreneurship and Innovation, University of Chicago. We're planning, writing specifications, designing MVPs, recruiting talent and preparing for funded research and development.

Our name is a mashup of three pillars:

Human

Human

Humaginarium is an interactive model of a living human body at molecular, cellular, anatomical and organismal scales.

imagination

Imagination

Players follow maps and clues throughout the body in a simulated war on pathogens, mutations, wounds and chimera.

exploratorium

Exploratorium

Hands-on, immersive, personalized: Humaginarium is an exciting, engaging way to improve health in the real world.

 

Founding Questions

Should Humaginarium exist today? What big problem does it solve?

WHY?

Why get scared, angry, dismissive or depressed when something is wrong with your body? Why imagine that each new pain, lump or spot is a death sentence? With so much science and medicine on the web, why avoid them when you're worried? Why resist your doctor and "forget" your medication, so you get even sicker and continue clueless?

WHAT IF?

What if there was a safe and comfortable way to see what's going on in your body? Private and personalized, not institutional? Fun and energizing, not scary? What if you could get it instantly without making an appointment? What if it were easy to understand, not bewildering? Would that change how you mind your body and respond to your physician?

HOW

You're playing a game inside the body. A rough and tumble game where you face real biological threats. You keep fighting and eventually you win because playing makes you wiser, more resilient, curious, braver. Your body and life are more evident now. You have become their passionate defender: a healthier, happier customer of Humaginarium.

Leadership Cohort

Customer Needs

 

THREATS

disease | trauma | depression

PROBLEMS

shame | fear | denial | anger | despondency

NEEDS

perception | insight | resolve

We experience morbidity and mortality as disease, trauma or depression. Technology may enhance diagnosis and treatment, but doesn’t set us free.
Our bodies have ways to resist physcial threats, but none alleviates shame, fear, denial, anger, despondency that everybody feels when our bodies are at risk.
Humaginarium crushes these problems with keen perception, insight and resolve: empowering a high-tech, scientific and playful way to "know (and love) thyself."
                    The most beautiful people we have known
                    are those who have known defeat, known suffering, known struggle, known loss,
                    and have found their way out of those depths.
                    Elisabeth Kubler-Ross
                  

THREATS

disease | trauma | depression

We experience morbidity and mortality as disease, trauma or depression. Technology may enhance diagnosis and treatment, but doesn’t set us free.

PROBLEMS

shame | fear | denial | anger | despondency

Our bodies have ways to resist physcial threats, but none alleviates shame, fear, denial, anger, despondency that everybody feels when our bodies are at risk.

NEEDS

perception | insight | resolve

Humaginarium crushes these problems with keen perception, insight and resolve: empowering a high-tech, scientific and playful way to "know (and love) thyself."
                    The most beautiful people we have known
                    are those who have known defeat, known suffering, known struggle, known loss,
                    and have found their way out of those depths.
                    Elisabeth Kubler-Ross
                  

Ways to Create Value

EMPOWERMENT

Consumers and Patients

Humaginarium helps consumers overcome real-world vulnerability. It increases medical agency and compliance, deepens self-awareness, enhances acuity.

BENCHMARK: RE-MISSION

ANALYTICS

Healthcare Providers

Humaginarium helps researchers obtain epidemiological data about the frequency and intensity of symptomatic conditions and treatment preferences.

BENCHMARK: SEA HERO QUEST

DISCOVERY

Scientists and Explorers

Humaginarium helps scientists crowdsource (co-create) innovative insight and therapy. It frees patients and biological sleuths to experiment with scientific ideas.

BENCHMARK: FOLDIT
(CLICK EACH BENCHMARK TO OPEN)

Our Digital Platform

Preflight

New visitors are orientated to the platform and register. Players then choose a body they want to explore and the kind of expedition they want to join.

Social Network

Players post questions in our social network about health issues. Our network also hosts a market for in-game purchases and tips about ways to level up.

Mentoring Network

Hurting players who want to talk, can connect with a live, professional counselor who suggests ways to get help.

Clinic

After each journey in the virtual world, players can get tested, in a fun way, and receive a score. The clinic can recommend literature, associations and resources to contact.

Game Simulation

Humaginarium is a virtual world of game play and simulation. Players fight sickening enemies and win difficult victories in realistic settings of biology and pathology.

Medicinal Armory

Players use weapons that are metaphors for drugs and devices. Players use the weapons to overcome obstacles. Risks must be weighed as every weapon is a force for good and evil.

Emotional Battery

How a person feels is just as important as how much knowledge they have. Thus, we balance the medicinal armory with an aresenal of emotions so players can use feelings to oppose threats.

Sponsored Pathways

Humaginarium presents sponsored pathways to users. Players can use specialized weapons, such as branded drugs owned by sponsors, to fight disease. Players gain trust of a sponsor's brand.

Customer Experience

ACTIVITY. Users seek and destroy morbidity inside a virtual human body. They follow maps and clues. They’re guided by intuition, challenged and shocked, resisted by hostile agents and barriers.

GEOGRAPHY. They experience interior life as it really is in four animated dimensions: how it’s organized and encoded, how it looks, sounds and works, how it breaks, why it decays and when it dies.

CONFLICT. They engage the human biome in symbiotic balance, while outlier pathogens and mutations colonize and exploit their host. They witness devastation wrought by wounds and toxins.

OUTCOMES. Bio explorers become medical warriors. The cleverest, best equipped, most cooperative and resilient are the heroes who win. Others who have learned well retreat to fight another day.

Customers

 

INDIVIDUALS

consumers | patients | students

Humaginarium is an entertainment platform for consumers of videogames (about 900M adults worldwide). It’s also a self-help platform for millions of sick, injured or aging patients seeking better health outcomes; and a learning platform for hard-to-engage teen and young adult students of the life sciences.

CHANNEL PARTNERS

associations | clinicians | manufacturers | schools | agencies

Humaginarium is a marketing and learning platform where associations promote disease prevention and treatment; clinicians increase patient engagement and compliance; drug and device makers inform customers; schools augment their life science curricula; and government agencies enact public health policies.

Customer Acquisition

Customer acquisition begins with listening. Our core team is performing ethnographic interviews with approximately 150 customers. Deep inquiry empowers us to see problems and needs that Humaginarium can uniquely solve.

We're also performing expert interviews with dozens of scientists, clinicians, healthcare administrators, educators, policymakers and industry analysts. Experts ensure that we understand social and structural context for product delivery: when Humaginarium will be used, how, by whom, and to what ends.

Listening also predicts how much customers will spend on Humaginarium and what they'll expect to get in return.

Like real life, only better.

Revenue Streams

Getting Started

Research and development are funded by non-dilutive government grants and foundation PRIs. Commercialization, product and customer development are bootstrapped and funded by investment capital.

Tripartite Model

Consumers access Humaginarium as a freemium platform. They pay to unlock additional features and services.

Channel partners buy limited or full access to Humaginarium for their employees, patients, customers or members.

Corporate sponsors pay to customize and rebrand Humaginarium to showcase their products and build their brands.

Design Services

Portfolio company Humagined Learning produces innovative, custom education and training programs for organizations in the healthcare, life science and education industries.

Planning Horizon

PATH TO EXIT: 10 YEARS

 

Join

Imagine yourself playing one of these roles at Humaginarium?
Please use our Contact page below to get in touch.
 

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