Humaginarium is a for-profit LLC incubating at the Polsky Center for Entrepreneurship and Innovation, University of Chicago. We're planning, writing specifications, designing MVPs, recruiting talent and preparing for funded research and development.
Our name is a mashup of three pillars:
Humaginarium is an interactive model of a living human body at molecular, cellular, anatomical and organismal scales.
Players follow maps and clues throughout the body in a simulated war on pathogens, mutations, wounds and chimera.
Hands-on, immersive, personalized: Humaginarium is an exciting, engaging way to improve health in the real world.
Why get scared, angry, dismissive or depressed when something is wrong with your body? Why imagine that each new pain, lump or spot is a death sentence? With so much science and medicine on the web, why avoid them when you're worried? Why resist your doctor and "forget" your medication, so you get even sicker and continue clueless?
What if there was a safe and comfortable way to see what's going on in your body? Private and personalized, not institutional? Fun and energizing, not scary? What if you could get it instantly without making an appointment? What if it were easy to understand, not bewildering? Would that change how you mind your body and respond to your physician?
You're playing a game inside the body. A rough and tumble game where you face real biological threats. You keep fighting and eventually you win because playing makes you wiser, more resilient, curious, braver. Your body and life are more evident now. You have become their passionate defender: a healthier, happier customer of Humaginarium.
The most beautiful people we have known are those who have known defeat, known suffering, known struggle, known loss, and have found their way out of those depths. Elisabeth Kubler-Ross
Humaginarium helps consumers overcome real-world vulnerability. It increases medical agency and compliance, deepens self-awareness, enhances acuity.
Humaginarium helps researchers obtain epidemiological data about the frequency and intensity of symptomatic conditions and treatment preferences.
Humaginarium helps scientists crowdsource (co-create) innovative insight and therapy. It frees patients and biological sleuths to experiment with scientific ideas.
ACTIVITY. Users seek and destroy morbidity inside a virtual human body. They follow maps and clues. They’re guided by intuition, challenged and shocked, resisted by hostile agents and barriers.
GEOGRAPHY. They experience interior life as it really is in four animated dimensions: how it’s organized and encoded, how it looks, sounds and works, how it breaks, why it decays and when it dies.
CONFLICT. They engage the human biome in symbiotic balance, while outlier pathogens and mutations colonize and exploit their host. They witness devastation wrought by wounds and toxins.
OUTCOMES. Bio explorers become medical warriors. The cleverest, best equipped, most cooperative and resilient are the heroes who win. Others who have learned well retreat to fight another day.
consumers | patients | students
Humaginarium is an entertainment platform for consumers of videogames (about 900M adults worldwide). It’s also a self-help platform for millions of sick, injured or aging patients seeking better health outcomes; and a learning platform for hard-to-engage teen and young adult students of the life sciences.
associations | clinicians | manufacturers | schools | agencies
Humaginarium is a marketing and learning platform where associations promote disease prevention and treatment; clinicians increase patient engagement and compliance; drug and device makers inform customers; schools augment their life science curricula; and government agencies enact public health policies.
Customer acquisition begins with listening. Our core team is performing ethnographic interviews with approximately 150 customers. Deep inquiry empowers us to see problems and needs that Humaginarium can uniquely solve.
We're also performing expert interviews with dozens of scientists, clinicians, healthcare administrators, educators, policymakers and industry analysts. Experts ensure that we understand social and structural context for product delivery: when Humaginarium will be used, how, by whom, and to what ends.
Listening also predicts how much customers will spend on Humaginarium and what they'll expect to get in return.
Like real life, only better.
Research and development are funded by non-dilutive government grants and foundation PRIs. Commercialization, product and customer development are bootstrapped and funded by investment capital.
Consumers access Humaginarium as a freemium platform. They pay to unlock additional features and services.
Channel partners buy limited or full access to Humaginarium for their employees, patients, customers or members.
Corporate sponsors pay to customize and rebrand Humaginarium to showcase their products and build their brands.
Portfolio company Humagined Learning produces innovative, custom education and training programs for organizations in the healthcare, life science and education industries.
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